About is the software platform designed for entrepreneurially-minded owners and teams like yours and ours. borrows some of the best ideas from modern business management practices, software development management, and the role our faith plays in our day-to-day lives. We have blended decades of business experience with these best-in-class practices into a single, easy-to-use platform. Some of our inspirations include: is used by:

  • Small business owners
  • Executive management of mid-sized corporations
  • Executive directors of non-profit organizations
  • Business coaches, including Traction Implementers
  • Financial consultants
  • Large membership organizations. If you have a group of 250 or more member companies and would like to explore a "private label" experience, please contact us.

What does the typical subscriber look like? 

  • You lead some teams and you are a member of others.
  • You produce data. You consume data. You celebrate data. You stay up at night thinking about data.
  • You have a place to manage your "Important but Not Urgent" issues. This way your can keep focused on your daily tasks and still keep an eye on those things that tend to either grow into "urgent" issues when ignored or are forgotten about altogether, to the detriment of your organization and those you serve.
  • You assign relevant tasks both to yourself and others.
  • You have a set of Key Performance Indicators (KPIs) to monitor how your team is performing.
  • You understand the difference between a "leading" and a "lagging" indicator.
  • You measure important quantities to watch them improve and to learn the relationships between various activities in your business.
  • You compare different pieces of information and try to manage the your business based on those relationships. Digging into ideas like "profit per widget" or "response time versus number of clients served" gets your juices flowing.
  • You plan. You strategize. You fill out SWOT charts and vision statements. You share your vision with anyone who will listen. You set multi-year, annual, quarterly, and monthly goals.
  • You selectively, securely, and easily share data with your stakeholders including your board members, investors, your spouse, your accountant, your coach, etc.
  • You think taking care of your team is very important and your team members may even make it a practice to pray for one another.
  • You have an easy way to create big-screen dashboards to tie things together for you and your team(s). You don't want to learn PowerPoint or how to program.
  • You have a daily email summary to tell you exactly what you need to know about your business without having to call three people, stop in at the office on your way home, or VPN in to see what is happening in the business.
  • You run a business that doesn't always fit nicely into a simple model. You want the flexibility to run your business your way and at the same time be able to take advantage of best practices without spending a fortune or paying another monthly fee with little return on your time or money.
  • You encourage and you work.

If this sounds like you, we want to help you encourage your team to get done the work that you (and they) have been called to perform.

Call us today at 973.448.0070 or email us at

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