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What Is with the Dog Logo?

What Is with the Dog Logo?

A number of years ago when we started to think that what we were working on in our spare time was actually worth investing in, we needed to come up with a logo. Our platform is all about encouragement. We want to encourage people to do the work that God has called them to do. And we want to do it in a very tangible way--not just with nice words and images--but with simple, real functionality that changes lives but does not require you abandon all other systems.

Well, great, but what do we do about a logo? Well, before we answer that, we have to tell you a short history of our parent and incubating company, navitend. navitend is a managed information technology services group (i.e. we make computers work for our customers, not against them). navitend's logo is a (very cool) sheep. Why? We have a vision of leading and serving every one who comes into our world.

We are inspired by Psalm 1:3: "He is like a tree planted by streams of water, which yields its fruit in season and whose leaf does not wither. Whatever he does prospers."

This idea led us to the sheep logo*. 

That brings us back to the encouragework logo. What animal comes to mind when you think of encouragement? Man's best friend perhaps? OK, a dog. But what kind of dog? How about a border collie? They like to round up the herd. 

That is how we ended up with our cool dog logo. We hope you like it. 

* Every project needs a logo, by the way. If you ever need help with a logo, talk to our friends at Fat Rabbit Creative in Chester, New Jersey.

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Posted by navitend

navitend
navitend is the parent company of encouragework. Every feature in encouragework has been put to the test in day to day use at navitend.

Call us today at 973.448.0070 or email us at support@encouragework.com

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